Two Teaser Trailer, Conventions

In this post I will be looking at two different teaser trailers from two different genres. One of my teaser trailers I will be looking at is the official teaser trailer from the super hero movie "The Dark Knight Rises". The second teaser trailer I will be looking at "Jojo Rabbit" which fits into the comedy genre.

The Dark Knight Rises

Conventions for this teaser trailer:
  • Warner Bros, Pictures. Company logo
  • Legendary pictures. Company logo
  • Tag line, split into different sections of the trailer
  • Voice over/ Narration 
  • Use of old shots that were used in the previous movie
  • Establishing shot, also includes protagonist in rags
  • Directors name
  • Suspenseful music
  • Short protagonist montage scene
  • Quick/short introduction of antagonist
  • Movie Title
  • Quick editing
  • Small reveal of important fight scene in the movie (intrigues audience)
  • Release date 
  • Credit/Billing
  • Website
  • "And IMAX" which is a reference to the formate.

Jojo Rabbit

Conventions for this teaser trailer:

  • Reference to awards 
  • Slower editing compared to TV spots
  • Production company
  •  Director name
  • Tag line 
  • Minor back story being shown
  • A number of pieces of music, split into different segments
  • Title of film
  • Release date 
  • Billing

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